Founder /
Leadership Partner
Fractional, advisory or embedded support. Work directly with me on GTM, growth systems, AI adoption and commercial infrastructure.
For leaders who need a thinking partner who can also build.
CONNECTED THINKING. PRACTICAL BUILDING.GROWTH / TECHNOLOGY / PEOPLE
Andrea Kelly.
I connect the dots between growth, technology and people.
Engineer turned Business Development Manager, GTM systems builder, strategist, designer and AI automation practitioner.
I help ambitious founders and leadership teams figure out how their business should grow — then help build the systems to make it happen.
Growth
Technology
People
I'm the intersection.
And that's the asset.
STRATEGIC HEAD. BUILDER'S HANDS.25 years of connecting disciplines
01 / WHAT I BELIEVE
Good work starts
with trust.
I believe good work happens when smart people are trusted to solve meaningful problems.
- Autonomyover hierarchy
- Clarityover politics
- Experimentationover endless planning
- Connected systemsover departmental silos
- Outcomesover activity
- Human judgementalongside automation
- Curiosityover knowing everything already
I like working with people
who want to build things.
02 / HOW MY BRAIN WORKS
I don't really
have a lane.
That's the point.
My career has moved through mechanical engineering, project management, innovation, digital marketing, web design, business development, GTM systems, AI and automation.
For years that looked like a slightly unusual career path. Now it's probably my biggest advantage.
I can see connections between disciplines that are normally treated separately.
01
Engineering
Systems thinking
02
Business development
Commercial thinking
03
Marketing
Customer thinking
04
Design
Experience thinking
05
AI + automation
Build & scale
CONNECTED GROWTH SYSTEMSDifferent disciplines. One connected view.
The human side of this story — Life Without a Lane03 / WHAT I ACTUALLY DO
Bring me a messy
growth problem.
“Our marketing and sales systems don't talk to each other.”
I can help.“We've bought loads of AI tools but don't really know what to do with them.”
I can help.“Our website looks good but doesn't actually generate anything.”
I can help.“We've got HubSpot, Clay, outbound tools and a CRM. Nothing really connects.”
Definitely my territory.“We know AI is going to change our business. We don't know where to start.”
Let's figure it out.“We need someone who can think strategically but also actually build.”
That's probably why you're here.04 / THE GROWTH STUDIO
Need me to
actually build it?
That's what RevBound is for.
One senior partner.
An AI-enabled delivery model.
No bloated agency team.
RevBound is my AI-native B2B growth studio. You work directly with me. I bring specialist expertise where a project requires it and use AI and automation extensively behind the scenes.
I design and build connected growth engines — from the strategy to the systems that put it into practice.
Strategy / Website / Demand / Data / AI / Automation / GTM
01 — REVIEW
Find the right problem.
A £995 Growth Engine Review to understand where you are and what needs to change.
02 — BUILD
Connect the engine.
A scoped project shaped around the opportunities uncovered in your review.
03 — GROW
Keep improving.
An optional ongoing partnership from £2,000/month to operate and improve your engine.
05 / WAYS TO WORK TOGETHER
Different ways in.
The same connected thinking.
Founder /
RevBound
Growth Engine
Review. Build. Grow. A focused studio engagement that connects your strategy, website, demand, data and commercial systems.
For B2B businesses ready to build a joined-up growth engine.
Projects &
Experiments
Specific AI agents, GTM architecture, automations, websites, prototypes or strategic projects. A clear problem and something useful to build.
For teams with an idea they want to turn into something real.
06 / THE BUILD LAB
Things I've built.
Things I'm building.
A working notebook of systems, frameworks and experiments. Some commercial. Some corporate. Some still taking shape.
I don't just talk about this stuff. I build things.
07 / WHAT I'M THINKING ABOUT
Two publications.
One curious mind.
THE COMMERCIAL SYSTEMS SIDEGrowth
Life Without
Growth
Engineered.
GTM, AI, automation, digital growth, websites and the commercial systems that connect them.
Read Growth EngineeredTHE HUMAN SIDELife Without
a Lane.
Careers, curiosity, multipotentiality, learning and designing work — and life — differently.
Read Life Without a LaneALSO TAKING SHAPE
YouTube: practical builds, connected thinking and a life without a lane.
LET'S BUILD SOMETHING MEANINGFUL
“I think we'd enjoy
building things together.”
If you're curious, ambitious and willing to experiment, we probably have something to talk about.
THINK Writing / ideasBUILD Systems / experimentsWORK WITH ME Studio / fractional / advisory